According to a Pew poll, more Americans find the label Progressive positive than they do the label Conservative.
Expect the conservative media to go to work on that label to try and turn that into a bad word like they did with the word "liberal" which also seems to be making a comeback.
Progressive - 67% positive
Conservative - 62% positive
Liberal - 50% positive
Capitalism - 50% positive
Libertarian - 37% positive
Socialism - 31% positive
Source.
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